Firestone took the party to the Telkom 94.7 Cycle Challenge in Johannesburg this weekend.
The brand, which is part of Bridgestone South Africa, set up its Firestone Karaoke Kombis (#FirestoneKK) at the event and invited cyclists and spectators to sing their favourite songs.
This was the second large activation for Firestone’s unique #FirestoneKK activation, which sees two converted VW Kombis – one new and one old – travel the country as mobile karaoke studios.
At each event, the Kombis transform into karaoke studios where all aspiring singers can select their songs from a database of over 30 000 songs for either the old school 1972 VW Brasília Kombi or the new school 2017 VW Kombi. They then enter the respective old or new school kombi, grab their mikes and sing to their heart’s content.
Behind the scenes, technicians stream each performance to outside screens and speakers, mix and record the performance, upload it to YouTube and then send the participant a URL-notification via WhatsApp. This allows the singer to instantly share his or her performance.
Participants not only receive the evidence via a video link but their bravery and skills are also rewarded with Firestone memorabilia such as sunglasses, woven hats, bags, keyrings and a host of other memorabilia. The performers who showed the most spirit or received the loudest applause received even larger Firestone prizes.
“Music is universal and so we have found the Firestone Karaoke Kombis to be a welcome addition to any type of event. From its maiden event at the DStv Delicious Festival to our own corporate wellness day and soon the Cape Town Festival of Beer, the #FirestoneKK activation has proven to be very popular indeed,” says Patrick Leslie, the Brand and Channel Manager at Bridgestone South Africa.
While it is Firestone’s first #FirestoneKK event at the Telkom 947 Cycle Challenge, its parent company Bridgestone is no stranger to cycling competitions. The company is the headline sponsor of the annual Bridgestone Route 66 MTB Race that takes place in the Cradle of Humankind.
For more information on the campaign and videos of some of the singers in action, visit firestonejourneys.com/firestone-music-kombi/.