The impact of the COVID 19 virus on the tyre and automotive exhibition market has been nothing short of devastating with all planned events this year cancelled or postponed so there seems little prospect of any shows taking place in 2020.
Therefore 2021 looks set to become a very busy year for the tyre and automotive accessory industries in terms of exhibitions and leading the pack will be the increasingly popular Tyrexpo Asia 2021 Show. Traditionally staged in Singapore the show has recently undergone a significant change of ownership and Tyrexpo Asia has been purchased by Tarsus Group – global B2B Events Specialists. The 2021 event is set to be very different from the previous show concept attracting an increased worldwide audience as well as showcasing many new features.
Tarsus is recognised as one of the largest and most successful exhibition and business event organisers in the world and intend to transform the show into one of the tyre and automotive industry’s most popular and productive events which will be staged at the famous Marina Bay Sands Hotel Expo and Convention Centre from the 17th to 19th March 2021.
The ‘new style’ show is set to attract around 300 exhibitors across five international pavilions and up to 6,000 visitors from approximately 90 countries covering the manufacturing, wholesale and distribution, importing and exporting and tyre retreading aspects of the industry.
Tyrexpo Asia 2021 will also feature a number of thought-leading conference sessions covering important industry topics throughout the three-day event. Event Project Director – Mr Alwin Seow points out that additional benefits for event participants will include a Hosted Buyer Scheme and an arranged meeting facility.
Alwin adds, “We fully appreciate that like so many other industries, the tyre industry has been impacted by events over recent months and we are taking our responsibility of helping the industry to recover seriously. The Tarsus team is highly confident of taking this traditional bi-annual tyre and automotive equipment show to a significantly higher level of professionalism and choice than previous events not just for Asia but also the entire global market.”
With almost nine months before the show takes place, Tarsus intends to shortly launch an extensive international publicity campaign in the form of regular editorials and advertisements which will announce further individual details about the show. This aggressive and early preparation for the show underlines just how determined Tarsus are to give the tyre and automotive industries a ‘unique’ international event in the beautiful garden city of Singapore that will take the performance bar to an new level of excellence.
