That not all foreign-made tyres are created equal, we are rapidly coming to learn. Imported brands, especially those made in China, are subject to much criticism in the market, with many claiming they are inferior to locally produced makes. And, yes, some are. But, tyre producers in China, India, Brazil and other emerging markets are catching up very quickly, something
multiple South African distributors of their brands have come to rely on.
One such distributor is Cape Town based, Revolution Tyres. Appointed official distributors of The Alliance Tire Group, (ATG) in 2017, this dynamic company has established a loyal customer base that can attest to the integrity of the company’s service offering.
Stocking only renowned global brands, the company offers an extensive product line to cater for all market segments. “We probably have one of the lowest claim rates among all wholesalers,” stated Harry Verhoog, Sales Manager. “This is because we only align ourselves to quality products with a sound reputation in the market.”
He added: “Revolution Tyres is heading into a new era of brand-building the array of premium brands and products we carry. We are proud to say that our company only stocks the ‘cream of the crop’ coming out of the East. Our mission over the next five years, is to establish and build our brands, cement our partnerships with our suppliers and secure our distribution channels.”
ALLIANCE TIRE GROUP:
For one, (part of the Yokohama Group), boasts nearly 60 years of experience, specializing in the design, development, manufacturing and marketing of Agriculture, Forestry, Construction, Industrial and Earthmoving tyres. The company serves customers in 120 countries, across six continents, offering a full spectrum of products – under the brands, Alliance, Galaxy and Primex from basic entry-level tyres, to a broader range of superior quality value-added products. What’s more, all of their tyres are designed, developed and tested at the company’s advanced R&D centers around the world.
On September 20, 2019, ATG became the proud recipient of the Agritechnica Innovation Silver Medal Award for its 398 MPT tyre, the world’s first agricultural tyre to develop a speed of up to 100km/h on the road – an achievement that dispels any doubt over the quality and performance of its product line. Better yet, this coveted accolade demonstrates the ability of tyre producers in emerging markets to not only compete with more established brands, but to be innovators in their field.
Another new addition to their product portfolio, is a growing global Specialty Tyre Brand, produced by premium manufacturing giant, The Sailun Group, based in Qingdao, China, using the most modern building equipment in their Chinese and Vietnamese manufacturing facilities.
Find out more here – http://revolutiontyres.com/