MAXAM will present its innovative range of tyres to the international agricultural industry at AGRITECHNICA 2023, the leading trade fair taking place from November 12 to 18. With its innovative tyre portfolio, the Chinese tyre manufacturer also wants to do justice to the far-reaching changes in agriculture as well as society in terms of the environment and sustainability. As part of the SAILUN Group, the global player MAXAM is relying on its extensive tyre expertise and is placing its innovative tyre solutions for agricultural vehicles at the center of its trade fair presentation.
In Hall 4 of the exhibition center in Hanover, the capital of Lower Saxony, everything will revolve for a week around the trade fair motto “Green Productivity – inspiration and solutions” and in particular the latest MAXAM AgriXtra, FlotXtra and MS ranges: “In Hanover we will be presenting solutions and technologies around our latest MAXAM tyre range, underlining our ambitions for a more efficient, productive and sustainable future for agriculture. This is based on our long-term research, expertise and the ingenuity of our engineers.
It is our goal to decisively improve the performance of our international customers in the agricultural sector with MAXAM tyres,” emphasized Stephan Cimbal, Director Marketing Maxam Sailun Group Europe in the run-up to AGRITECHNICA. At the same time, he highlighted that MAXAM tyres are being used more and more by leading agricultural machinery manufacturers around the world – for example, by Case IH as part of the parent company CNH Industrial with its New Holland and Case brands.
Chinese tyre manufacturer MAXAM is ready to go when more than 400,000 visitors, dealers, experts and trade journalists from over 50 nations travel to the Lower Saxony capital of Hanover at the invitation of the German Agricultural Society (DLG) for AGRITECHNICA 2023. After a four-year break due to Corona break, visitors to the leading international trade fair for the agricultural industry, visitors to the MAXAM stand C19 in Hall 4 will be able to see for themselves how the innovative technologies and tyre solutions of the MAXAM brand will meet the challenges of tomorrow’s agricultural industry.
For MAXAM, tyres must be all-rounders, especially for the agricultural and forestry sectors, and always display the highest performance on different soils, under different loads and in diverse speed ranges. “The MAXAM range of tyres we are exhibiting in Hanover guarantees international customers and users maximum performance throughout, both when working in the forest, in the field or on the road. Our focus is clearly on reliability, productivity and efficiency. It is a matter close to our hearts that only tyres of the highest quality are used by our international customers,” says Stephan Cimbal.
MAXAM also uses AGRITECHNICA 2023 in Hanover as a stage for exchanging information about its extensive range of tyres. Thus, the dialogue with high-ranking experts on site offers visitors and guests impressive insights into the brand’s ambitions, investments and goals. And all this in an innovative setting: a mobile Airstream branded in the MAXAM design will be used as a contact and meeting point at the 140-square-meter booth. “We are very much looking forward to entering into direct dialogue with representatives of the international agricultural industry and international visitors. Our presence at AGRITECHNICA 2023 in Hannover clearly underlines our future ambitions and growth targets in the field of agricultural applications,” emphasizes Stephan Cimbal, Director Marketing Maxam Sailun Group Europe. Especially in times of energy crisis, MAXAM wants to use this opportunity to promote itself on the international stage as an innovative and customer-oriented solution provider.
MAXAM tyre range at AGRITECHNICA 2023 in hall 4, booth C19