Bridgestone will invest ¥25 billion to upgrade equipment at the Kitakyushu Plant as part of strategic investments based on its Mid Term Business Plan (2024-2026). • Through this investment, Bridgestone will further enhance off-the-road tire and mining solutions business to support customers globally, also aim for sustainability. Tokyo (August 6, 2024) — Bridgestone Corporation (Bridgestone) today announced that it will invest ¥25 billion to upgrade equipment for certain facilities at the Kitakyushu Plant, which produces tires for mining and construction vehicles. This upgrade will be completed by the end of 2027.
This strategic investment is a part of Bridgestone’s Mid Term Business Plan (2024-2026) to focus on delivering value over volume as it strengthens its off-the-road (OTR) tire business, which drives the Company’s premium tire business. The Kitakyushu Plant is the strategic global production base for OTR tires, including Bridgestone’s Dan-Totsu products*1 – “Bridgestone MASTERCORE,” and supplies to customers globally. This strategic investment will not only ensure a high quality and stable supply, but also further elevate the level of safety, disaster prevention, eco-friendliness, quality, and productivity.
Furthermore, the investment will enhance production technology for the future generation of Dan-Totsu products. Through this investment, Bridgestone is committed to contributing to the local community and supporting the realization of a sustainable society with safety and peace of mind. As the investment focuses on upgrading existing equipment, the production volume will remain at current level.
