- Brand valuation consultancy Brand Finance has conducted independent analysis of global tyre companies’ brand power through ISO 20671- compliant process
- Apollo Tyres rises from 13th last year to 6th in 2026 in the Brand Strength Index for global tyre brands
- Increase in visibility aided by global sponsorship of Indian Cricket Team
Apollo Tyres Ltd has achieved a marked increase in ‘Brand Strength’ in India, its domestic market, according to new independent analysis by Brand Finance of the world’s strongest and most valuable tyre brands.
Brand Finance conducts the only brand analysis specific to the global tyre market, evaluates Brand Strength in a process compliant with ISO 20671. The research considers a wide range of factors, including marketing investment, stakeholder equity and their impact on business performance. The data is derived from Brand Finance’s proprietary market research programme and publicly available sources. Brands are assessed primarily within their leading territories, with market-specific scores contributing to an overall analysis.
Apollo Tyres’ improved performance in Brand Strength –- making it the fastest climber in the rankings –- has been driven by sports sponsorship campaigns that are being activated globally, as well as significant investment in product innovation, customer engagement, new distribution networks and strategic marketing initiatives.
In the latest update, Apollo Tyres has risen from 13th last year to 6th in 2026 in the Brand Strength Index for global tyre brands. Brand Finance identified an increase in general consumer awareness of the Apollo Tyres brand, with ‘familiarity’ increasing by 15.8%, and ‘understanding’ by 26.4%.
Each brand in the study is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. For 2026, Apollo Tyres has achieved a score of 80.59, versus 66.63 last year.
Sports sponsorships powering Apollo Tyres’ global Brand Strength
There have been several significant new developments over the past year that have helped drive positive awareness of Apollo Tyres, particularly in India.
In September 2025, the Apollo Tyres brand became the lead sponsor of the Indian Cricket Team, conferring huge brand reach. This deal grants Apollo Tyres the Title Sponsor Rights for all home international matches (both men’s and women’s teams) and domestic cricket tournaments organised by the Board of Control for Cricket in India. The Apollo Tyres logo now features prominently on the front and leading arm of the official Team India jersey.
“The new Brand Strength rankings provide important independent validation of our global marketing efforts,” comments Udyan Ghai, Group Head, Marketing, Apollo Tyres Ltd.
“Whether through new products, enhanced services or improved accessibility, our focus remains on delivering value to customers while further strengthening the Apollo Tyres brand in markets around the world.”
