Falken enhances its European brand image with new products


Falken Tyre Europe was one of a number of leading tyre producers exhibiting at The Tire Cologne 2018 where they concentrated on maintaining and further enhancing their rising heritage in motorsports. However, at the same time, another equally important aim was to promote Falken as a holistic tyre supplier and not just as a manufacturer of high-performance tyres.

SA Treads  spoke with Marcus Schultz – Assistant Manager of Product Planning who pointed out that still some areas of the international market see Falken  as only concentrating in UHP products when in fact the brand is now offering tyres in all market sectors including PCR, SUV, Van and Light Commercial, Truck and OTR to present complete range.

Marcus says, “As we continue to develop our product range, Falken is now very much a producer of all types of tyres for today’s demanding markets in Europe and around the world.

Taking center-stage on the Falken stand were three new products – The Euroall Season AS210 all season pattern for cars and SUV’s which will become available from appointed tyre dealers from July 2018 in an initial range of sizes. Succeeding the Euraoll Season AS200, this latest tyre incorporates a V-shaped pattern with deeper grooves for enhanced water distribution to optimize performance in both wet and dry road conditions and maximize resistance to aquaplaning.

Marcus adds, “The AS210 also provides 8 percent improved aquaplaning characteristics and wet braking performance by 6 percent and this is because the sipes align themselves to the direction of traction to further improve force transmission and ensure outstanding grip in all weather conditions including snow. At the same time by implementing advanced 4D-Nano design technology that develops the compound we have succeeded in increasing mileage levels by 10 percent.”

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Liana Shaw
We vouch to continue providing you with the latest news and developments emanating from the local and international tyre sector. SA TREADS magazine, now in its 24th year of circulation.

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