Firenza team up with Ashfraco for a new sales presence in Egypt

International Southern Africa

Having already firmly established itself as a prominent Contract Tyre Supplier in Asia and Europe. Singapore based Firenza has now taken a further step forward to further promote their increasingly popular ranges of tyres and superior SSW (Stamford Sport Wheels) alloy wheels in the Middle East and Northern Africa with the recent opening of their very first Retail Concept branch in Cairo, Egypt.

This new and exciting development is a dedicated joint venture between Firenza and their long term Egyptian sales partner – Ashfraco who are a prominent player in the Egyptian tyre and wheel market sectors.

The new retail outlet showcases the full range of Firenza tyres covering most sectors of the industry along with the latest SSW wheels within an exclusive showroom. There is also a dedicated ‘vehicle configurator ‘ that is the first of its kind for Egypt which is currently available in Europe but not yet in the Middle East or Northern Africa.

Ashfraco is a specialist distributor of tyres and wheels and the largest company of its kind in Egypt who have ambitious plans to grow within the local market sector through a controlled expansion project. Larry Lee, Firenza’s Vice President for International Distribution says, “This retail partnership with Ashfraco is a major step forward for our company and follows on from similar successful projects in Asia and we are delighted to now have a very prominent sales presence in Egypt.”


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