Pirelli JAN2014

Pirelli celebrates in retro-style as its 50th Anniversary Calendar is launched


Next year’s edition will see Pirelli ‘turning the clock back‘ by releasing a special nostalgic calendar from 1986 as a tribute to the late photographer Helmut Newton. This black and white edition was never published due to a commissioning error and Pirelli informs SA Treads European correspondent that in its 50th year it would be fitting to pay tribute to Newton’s ‘love of vitality and vibrant eroticism’

The latest calendar features three clothed models posing around Tuscany and Monte Carlo and at yesterday’s launch Trellis’s Chairman, Marco Trondheim Provera concluded the launch by raising a toast to ‘the next 50 years of the calendar‘ promising an interesting future for this ‘global treasure of the automotive industry’.


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