The Tire Cologne Show storms to success in Europe


After all the high profile pre-show presentations, The Tire Cologne Show (TTC) finally took place in one of Germany’s most liveliest cities earlier this month with a clear determination to offer new event concepts, original themes and a high standard of business services.

A total of 533 exhibitors from 40 countries showcased their products and services within an exhibition space of 65,700 sqm including twenty companies from the current leading global tyre ranking list. Whilst 169 German companies were on display and 364 businesses from abroad contributed towards the percentage of foreign exhibitors which was an encouraging 68 percent. At the same time, over 16,00 trade visitors attended the show over the four days representing 113 countries equating to a 60 percent overseas visitor representation making TTC a truly international tyre trade event. The above figures have been established by the show organizers – Koelnmesse’s in association with the AUMA statistics company.

It is also interesting to note that around 70 trading tyre brands from 40 countries were being exhibited on considerably larger stands than in previous European tyre shows. Ms. Katharina C. Hamma, Chief Operating Officer of Koelnmesse says” The Tire Cologne show incorporated international conferences, Global Retreading and Future Tyre Concepts along with the expansion of themes such as digitalization, recycling and fleet management have proved immensely popular.

An independent survey carried out during the show confirms that over 80 percent of trade visitors were significantly satisfied with the exhibition with more than 90 percent admitting they would recommend future TTC show to their business associates.

SA Treads interviewed a number of leading exhibitors and got a clear and positive impression that the show could be considered a resounding success with particular praise for the overall structure of the air-conditioned halls and wider walkways as well as the general facilities.

Other considered successes were the Global Retreading Conference along with the two-day‘ Future Tire Conference whilst the show also provided popular and important opportunities for the future development of the tyre industry including pioneering themes on digitalization, recycling, fleet and motor pool management.

Liana Shaw
We vouch to continue providing you with the latest news and developments emanating from the local and international tyre sector. SA TREADS magazine, now in its 24th year of circulation.

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