Particular growth areas were Russia and Brazil, where sales volume growth reached 186% and 179%, respectively. South African market sales volumes rose 16% during this period. Sales volumes in Russia also are said to have doubled again in the first half of 2012.
Triangle says it achieved these results by adopting a diversified market strategy, speeding up structural upgrades and by focusing on high-tech, high performance and high value-added products. By doing so, the tire maker says it was able to offset the impact of low market demand and high raw material prices.
In recent years, Triangle has focused on growth markets in emerging economies and tuned its sales strategies towards this. Today exports account for 50% of the company’s total sales volume.
At the same time, the tire maker says it continues to strengthen the international strategic cooperative ventures it operates, such as the laboratory set up together with the University of Akron and its cooperation with Goodyear and Caterpillar in establishing a price linkage mechanism, which Triangle says achieved a “win-win” situation and laid a “solid foundation for Triangle’s brand building and technology upgrading