One year ago Bridgestone Americas announced a corporate goal of recycling one used tire for every new one it sold in the U.S.

Part of the tiremaker’s “One Team, One Planet” effort, the program thus far has seen strong success, according to Bridgestone.

Since last April, Bridgestone company-owned retail stores have registered a “100% rate of valuable reuse of all tires received.” Bridgestone said it reached this level last November, but did not define what “valuable reuse” entailed.

Bridgestone said it expects to roll out the voluntary Spent Tire Program to its “network of affiliated retailers in early summer of this year, with the hope that the company’s sales partners will join Bridgestone Americas in striving toward zero waste of spent tires at their stores.”      

In addition, Bridgestone has helped collect nearly 25,000 tires through community clean-ups. “As this initiative continues, organizers of community clean-ups can request tire recycling support” from the tiremaker, Bridgestone said.

The tiremaker said it has provided support “for more than 80 community clean-ups nationwide,” and has a partnership with River Network, in which the tiremaker collects and recycles “any spent tires collected during any River Network or other independently organized public space clean-up event – free of charge.”