Premium tyre importer Treadzone is expanding its product range in southern Africa having acquired sole distribution rights of the Indian-based MRL brand (formerly known as Malhotra Rubbers Limited).
Best known in South Africa for representing the Atlas, Camso, Mirage, Farm Master and Tianli brands, the acquisition of the MRL range is seen as an ideal complement to Treadzone’s existing brands. The range is comprehensive when it comes to off the road tyres, in particular, Forestry, Row Crop, Industrial and Agri Bias and Radial. Moreover, it is regarded as a Premium budget brand in other parts of the world for its ability to compete with known brands on a level playing field from a quality point of view.
Established in 1954, MRL now has presence in more than 85 countries, among them, Australia, Brazil, Dubai, Germany, Mexico, Pakistan, Poland, South Africa, Spain, Tanzania and Thailand.
In its ongoing quest to develop and improve products to meet customer requirements, MRL – now also ISO9001:2008 certified – has become a reputable name in the global tyre industry.
