fbpx
SA Treads
Advertisement
  • Home
  • Advertise
  • About SA Treads
  • From the Editor
  • International
  • Southern Africa
  • SATreads Digital Issue
  • Podcast
  • Contact Us
No Result
View All Result
  • Home
  • Advertise
  • About SA Treads
  • From the Editor
  • International
  • Southern Africa
  • SATreads Digital Issue
  • Podcast
  • Contact Us
No Result
View All Result
SA Treads
No Result
View All Result
Home International

Goodyear announces return to British Touring Car Championship

Liana Shaw by Liana Shaw
Oct 18, 2019
in International
0

PROLOGUE WEC 2019 BARCELONA 23-24 JULY Photo Clement MARIN

0
SHARES
6
VIEWS
Share on FacebookShare on Twitter

Goodyear announces another return to motorsport and will become the new sole tyre supplier to the British Touring Car Championship (BTCC) from 2020.

The decision comes with a view to enhancing Goodyear’s brand within the motorsport and ultra-ultra-high-performance (UUHP) segments. 2019 witnessed Goodyear’s return to these segments with the launch of its Eagle F1 SuperSport range of road tyres and successful return to International sportscar racing in the FIA World Endurance Championship (WEC).

Goodyear has chosen the BTCC for the next step of its racing comeback as it provides a strong platform for demonstrating tyre technologies on a wide range of saloon cars. It further provides the right marketing platform to reach high-performance car enthusiasts in many countries.

Motorsport Director at Goodyear, Ben Crawley, explains the move: “The recent launch of Goodyear’s Eagle F1 SuperSport range and relaunch into motorsport shows how the brand is applying itself to a broader range of initiatives within the ultra-high-performance automotive sector.”

The decision to become the sole tyre supplier to BTCC forms part of a broader strategic marketing plan for the company and Ben elaborates: “The BTCC is one of the best-loved, most famous motor racing championships in the world and it will provide a great opportunity for Goodyear to get close to the hearts and minds of motorsport enthusiasts. We are thrilled to be partnered with the championship from 2020.” Alan Gow, BTCC Series Director, commented: “Goodyear has a proud and proven history in motorsport, spanning multiple decades and championships. They provide knowledge from a global programme of racing experience making them a strong partner for the championship going forward. It also gives Goodyear the ideal opportunity to further increase their brand awareness via the UK’s largest motorsport championship. We are looking forward to welcoming the brand into the championship from 2020.”

Tags: Goodyear
Previous Post

Nokian Tyres Launches All-Weather Tyre Campaign

Next Post

Point S to enter Chinese market

Liana Shaw

Liana Shaw

Next Post

Point S to enter Chinese market

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Trending
  • Comments
  • Latest

14 of the best car tyres for 2019

May 6, 2019
Diversity, inclusion and new face of business – An exclusive with Jacques Fourie

Diversity, inclusion and new face of business – An exclusive with Jacques Fourie

Sep 14, 2020
Bridgestone to suspend manufacturing activities in and export to Russia

Bridgestone to suspend manufacturing activities in and export to Russia

Mar 14, 2022
SA Treads Digital Dec./Jan. 2021  – Release

SA Treads Digital Dec./Jan. 2021 – Release

Dec 15, 2020
Diversity, inclusion and new face of business – An exclusive with Jacques Fourie

Diversity, inclusion and new face of business – An exclusive with Jacques Fourie

4
SUPAQUICK ON AGGRESSIVE EXPANSION PROGRAMME POTENTIAL

SUPAQUICK ON AGGRESSIVE EXPANSION PROGRAMME POTENTIAL

4
MIND THE POTHOLE! – By Liana Shaw

MIND THE POTHOLE! – By Liana Shaw

4

Vipal Rubber celebrates 15 years of partnership with Tyre & Retread Supplies in SA

3
Nokian Tyres plc initiates a controlled exit from Russia

Nokian Tyres plc initiates a controlled exit from Russia

Jun 30, 2022
Supa Quick helping to bridge the youth unemployment gap

Supa Quick helping to bridge the youth unemployment gap

Jun 29, 2022
MICHELIN ANNOUNCES LAUNCH OF MICHELIN PILOT SPORT 5 and MICHELIN LTX TRAIL TYRES FOR SUB SAHARAN AFRICA MARKET

MICHELIN ANNOUNCES LAUNCH OF MICHELIN PILOT SPORT 5 and MICHELIN LTX TRAIL TYRES FOR SUB SAHARAN AFRICA MARKET

Jun 28, 2022
TrenTyre retain Level 1 B-BBEE contributor status

TrenTyre retain Level 1 B-BBEE contributor status

Jun 27, 2022

Recent News

Nokian Tyres plc initiates a controlled exit from Russia

Nokian Tyres plc initiates a controlled exit from Russia

Jun 30, 2022
Supa Quick helping to bridge the youth unemployment gap

Supa Quick helping to bridge the youth unemployment gap

Jun 29, 2022
MICHELIN ANNOUNCES LAUNCH OF MICHELIN PILOT SPORT 5 and MICHELIN LTX TRAIL TYRES FOR SUB SAHARAN AFRICA MARKET

MICHELIN ANNOUNCES LAUNCH OF MICHELIN PILOT SPORT 5 and MICHELIN LTX TRAIL TYRES FOR SUB SAHARAN AFRICA MARKET

Jun 28, 2022
TrenTyre retain Level 1 B-BBEE contributor status

TrenTyre retain Level 1 B-BBEE contributor status

Jun 27, 2022

Recent News

Nokian Tyres plc initiates a controlled exit from Russia

Nokian Tyres plc initiates a controlled exit from Russia

Jun 30, 2022
Supa Quick helping to bridge the youth unemployment gap

Supa Quick helping to bridge the youth unemployment gap

Jun 29, 2022

Download Latest SATreads Digital Magazine

  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2020 - SA Treads news & tyre portal

No Result
View All Result

© 2020 - SA Treads news & tyre portal