THE TIRE COLOGNE will open its doors for the second time in around three months. Around 500 exhibiting companies from around 40 countries will present their range of products and services at this international tyre and wheel trade fair from 9 to 12 June 2020. The event and congress programme, will include star-studded conferences, theme areas and special events, whilst also providing additional information and emotional inspiration. THE TIRE COLOGNE targets tyre manufacturers, tyre retailers, car service providers, workshop outfitters, recycling and tyre retreaders. In short, all companies involved with the tyre and car industry. The international industry trade fair is organised by Koelnmesse and the industry sponsor, the German Tire Retailers and Vulcanisation Trade Association (BRV).

Organisers claim the event programme of THE TIRE COLOGNE is orientated towards issues currently affecting the industry:

Mobility of the future
How will mobility change in future? And what effects will the changes have on people and society? Above all, what does changed mobility mean for tyres as a product? Which innovations and pioneering concepts already exist today? THE TIRE COLOGNE addresses questions of particular importance to the tyre and wheel industry with the “Future Mobility” special area. In cooperation with the future researcher, Prof. Sascha Peters, one of the most renowned material and technology experts in Europe, four visionary approaches as to how tyres of the future might change, will be presented: foldable, airless, sustainable and 3D-printed. There will thus be a 3D-printer on site that “prints” tyres from carbon – a futuristic production process as a live experience. Supplementing this, the planned driving course will stimulate active participation with autonomously controlled or electrically-powered vehicles.

Conferences and special events on the topic of sustainability
The theme of sustainability plays a decisive role at the Global Retreading Conference on the first day of the trade fair. As a networking event for the global retreading industry, the conference will provide insights into the most important technologies, trends and developments of the industry, this time according to the guiding motto of “Retreading in the Circular Economy”. In a discussion session with high-level national and EU politicians, the focus will be on themes of sustainability and the basic political conditions for the promotion of retreaded tyres.

The “Recycling Forum” offers a complete overview of the decisive aspects in the field of tyre recycling. The special area is organised by “Retreading Business” and “Tyre & Rubber Recycling”, the two most important trade journals of the global industry. As of the second day of the trade fair, current trends, new technologies and trade themes will be presented here. To this purpose, renowned speakers will provide exclusive and valuable insights and will subsequently be available for discussion and to answer questions.

The Recycling Chain exhibition this time focuses on end products made of recycled tyres. What does the tyre still have to offer? What industries use products made of old tyres? How big is the respective market? In the exhibition, trade fair visitors will receive insights into innovative solutions for various industries. More information at www.thetire-cologne.de