THE TIRE COLOGNE will open its doors for the
second time in around three months. Around 500 exhibiting companies from around
40 countries will present their range of products and services at this
international tyre and wheel trade fair from 9 to 12 June 2020. The event and
congress programme, will include star-studded conferences, theme areas and
special events, whilst also providing additional information and emotional
inspiration. THE TIRE COLOGNE targets tyre manufacturers, tyre retailers, car
service providers, workshop outfitters, recycling and tyre retreaders. In
short, all companies involved with the tyre and car industry. The international
industry trade fair is organised by Koelnmesse and the industry sponsor, the
German Tire Retailers and Vulcanisation Trade Association (BRV).
Organisers claim the event programme of THE TIRE COLOGNE is orientated towards
issues currently affecting the industry:
Mobility of the future
How will mobility change in future? And what effects will the changes have on
people and society? Above all, what does changed mobility mean for tyres as a
product? Which innovations and pioneering concepts already exist today? THE
TIRE COLOGNE addresses questions of particular importance to the tyre and wheel
industry with the “Future Mobility” special area. In cooperation with
the future researcher, Prof. Sascha Peters, one of the most renowned material
and technology experts in Europe, four visionary approaches as to how tyres of
the future might change, will be presented: foldable, airless, sustainable and
3D-printed. There will thus be a 3D-printer on site that “prints” tyres
from carbon – a futuristic production process as a live experience.
Supplementing this, the planned driving course will stimulate active
participation with autonomously controlled or electrically-powered vehicles.
Conferences and special events on the topic of sustainability
The theme of sustainability plays a decisive role at the Global Retreading
Conference on the first day of the trade fair. As a networking event for the
global retreading industry, the conference will provide insights into the most
important technologies, trends and developments of the industry, this time
according to the guiding motto of “Retreading in the Circular
Economy”. In a discussion session with high-level national and EU
politicians, the focus will be on themes of sustainability and the basic
political conditions for the promotion of retreaded tyres.
The “Recycling Forum” offers a complete overview of the decisive
aspects in the field of tyre recycling. The special area is organised by
“Retreading Business” and “Tyre & Rubber Recycling”, the two most important
trade journals of the global industry. As of the second day of the trade fair,
current trends, new technologies and trade themes will be presented here. To
this purpose, renowned speakers will provide exclusive and valuable insights
and will subsequently be available for discussion and to answer questions.
The Recycling Chain exhibition this time focuses on end products made of
recycled tyres. What does the tyre still have to offer? What industries use
products made of old tyres? How big is the respective market? In the
exhibition, trade fair visitors will receive insights into innovative solutions
for various industries. More information at www.thetire-cologne.de
