The Goodyear Tire & Rubber Company has become the first tyre manufacturer to produce an original equipment all-season tyre, set to be publicly released later this year, with the industry standard 3-Peak Mountain Snowflake (3PMSF) designation that also is rated Rolling Resistance “A” in the European Tire Labeling Regulation.

Combining a traction level to meet the severe snow 3PMSF requirement while also delivering rolling resistance performance as an A-class tyre is a significant achievement. Enabling both premium traction and premium fuel efficiency – a benefit from rolling resistance performance – helps represent an example of Goodyear’s successful role in future mobility solutions.

The project represented great teamwork and cross-functional collaboration between Goodyear’s technology teams in Luxembourg and Germany, leveraging the most recent tread pattern developments conducted in the replacement all-season lines, as well as new rubber compounding formulations. The Goodyear teams have been working with vehicle manufacturers on this technological breakthrough, with fitments planned for later this year on vehicles such as the Peugeot 2008/3008/5008, DS3 Crossback and DS7 Crossback.

Several additional Goodyear fitments for other original equipment manufacturers will follow this year.

“This project is a great example of anticipating the needs of the customer, demonstrating our technical superiority, and converting advanced technology into customer benefits,” said Xavier Fraipont, Goodyear’s vice president of EMEA Product Development.

Note: In European Tire Labeling, there are three categories: Fuel Efficiency; Wet Grip and Tire External Rolling Noise. In the Fuel Efficiency category, seven classes exist, ranging from G (least efficient) to A (most efficient).