In line with its ‘Everything Sustainable’ strategy, Michelin is planning a green economic restart for the post-Covid-19 period, in close collaboration with the foundation Solar Impulse and 11 other major players.
The vision promoted by the foundation Solar Impulse and its partners – who together employ more than one million people worldwide – is to build a new sustainable economic and industrial model; a world that is at once cleaner and more sustainable, fairer, more efficient and more respectful of biodiversity and the climate, with no trade-offs between environmental, economic and industrial interests.
A POSITION CONSISTENT WITH MICHELIN’S ‘EVERYTHING SUSTAINABLE’ VISION
It was only natural for Groupe Michelin to embrace sustainability in its plans to restart the economy, in line with its ambitions and ‘Everything Sustainable’ strategy. “Tomorrow, everything will be sustainable at Michelin,” says the Group’s CEO Florent Menegaux. “Our aim is to achieve sustainable growth that creates a value balance, meaning it is profitable for the company and beneficial for our employees, the planet and its inhabitants.”
Our aim is to achieve sustainable growth that creates a value balance, meaning it is profitable for the company and beneficial for our employees, the planet and its inhabitants.
A TANGIBLE COMMITMENT TO THE PLANET
More than ever, Michelin is determined to pursue its long-time focus on the development of new environmentally-friendly technologies. This pledge is reflected not only in the production of tyres that save on energy and raw materials, but also in the employment of biosourced materials and in fuel-cell-based mobility solutions as a response to the major climate issues we face. The Group is also firmly committed to responsible rubber farming, the circular economy and the preservation of biodiversity. It is these values that drove Michelin to create Movin’On, the world’s premier collaborative innovation ecosystem that brings together leading collective and individual players in the field. The aim is to offer innovative solutions that meet mobility needs for all, in order to contribute to societal progress while protecting the planet.
The success of the new economic and industrial model in the wake of Covid-19 will depend on this ability to reconcile economic, societal and environmental interests. This challenging opportunity is within the reach of Michelin Group, which has placed its ‘Everything Sustainable’ vision at the heart of its strategy.
