fbpx
SA Treads
Advertisement
  • Home
  • Advertise
  • About SA Treads
  • From the Editor
  • International
  • Southern Africa
  • SATreads Digital Issue
  • Contact Us
No Result
View All Result
  • Home
  • Advertise
  • About SA Treads
  • From the Editor
  • International
  • Southern Africa
  • SATreads Digital Issue
  • Contact Us
No Result
View All Result
SA Treads
No Result
View All Result
Home International

Bridgestone Launches New Global Tagline toward a Sustainable Solutions Company

Liana Shaw by Liana Shaw
August 5, 2020
in International
0
0
SHARES
11
VIEWS
Share on FacebookShare on Twitter

Bridgestone Corporation unveiled its new global brand tagline during a virtual press conference live-streamed this month from the company’s Tokyo-based conference and training facility. The new “Solutions for your journey” tagline supports the company’s Mid-Long-Term Business Strategy Framework, which was also introduced at the press conference today by Bridgestone Global CEO and Representative Executive Officer Shu Ishibashi.

The new tagline and refreshed Bridgestone brand identity are part of the company’s ongoing transformation and the evolution of its offering beyond tires and diversified products to include advanced mobility and solutions. Bridgestone has outlined a vision of providing social value and customer value as a sustainable solutions company today, tomorrow and toward the future in 2050, contributing to society’s advancement with care, confidence and creativity.

“The introduction of the Bridgestone ‘Solutions for your journey’ tagline signals our company’s ongoing transformation to the world and communicates our long-term vision to be a sustainable solutions company,” said Shu Ishibashi, “We consider this moment to be a “Third Foundation (Bridgestone 3.0)” in our company’s history, with the “Original Foundation (Bridgestone 1.0)” being in 1931 when Bridgestone was established and the “Second Foundation (Bridgestone 2.0)” taking place in 1988 when Bridgestone merged with the Firestone Tire & Rubber Company. We are excited for the future as Bridgestone advances to offer world-class mobility solutions that deliver increased value for our customers and society.”

The “Solutions for your journey” tagline will replace the existing Bridgestone brand tagline, “Your Journey, Our Passion.” The new tagline will be utilized globally in all markets where Bridgestone has sales and operations to strengthen the company’s position as a truly global company. Bridgestone will begin leveraging the new tagline in the second half of 2020 with a full-scale launch planned for the first quarter of 2021.

For more company news, visit Bridgestone.com.

Previous Post

Covid-19 sees GOODYEAR Q2 SALES DROP 41%

Next Post

Michelin releases financials for six months ended June 30, 2020

Liana Shaw

Liana Shaw

Next Post

Michelin releases financials for six months ended June 30, 2020

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Trending
  • Comments
  • Latest

14 of the best car tyres for 2019

May 6, 2019
Diversity, inclusion and new face of business – An exclusive with Jacques Fourie

Diversity, inclusion and new face of business – An exclusive with Jacques Fourie

September 14, 2020
New energy, renewed vision at Goodyear South Africa as the Company appoints new Managing Director to spearhead local operations

New energy, renewed vision at Goodyear South Africa as the Company appoints new Managing Director to spearhead local operations

December 2, 2020
SA Treads Digital Dec./Jan. 2021  – Release

SA Treads Digital Dec./Jan. 2021 – Release

December 15, 2020
Diversity, inclusion and new face of business – An exclusive with Jacques Fourie

Diversity, inclusion and new face of business – An exclusive with Jacques Fourie

4
MIND THE POTHOLE! – By Liana Shaw

MIND THE POTHOLE! – By Liana Shaw

4

Coronavirus hits tyre makers hard

2

India’s tyre maker JK Tyre & Industries launches operation in the United States

1
Goodyear-equipped KAMAZ-master team superior in Dakar 2021 with full TOP 3 podium

Goodyear-equipped KAMAZ-master team superior in Dakar 2021 with full TOP 3 podium

January 22, 2021
Revolution Tyres Expands Product Portfolio

Revolution Tyres Expands Product Portfolio

January 21, 2021
TIGER WHEEL & TYRE TEMBISA CELEBRATES SUCCESSFUL OPENING

TIGER WHEEL & TYRE TEMBISA CELEBRATES SUCCESSFUL OPENING

January 20, 2021
RECIRCLE AWARDS 2021: Nominations Shortlist Announced

RECIRCLE AWARDS 2021: Nominations Shortlist Announced

January 19, 2021

Recent News

Goodyear-equipped KAMAZ-master team superior in Dakar 2021 with full TOP 3 podium

Goodyear-equipped KAMAZ-master team superior in Dakar 2021 with full TOP 3 podium

January 22, 2021
Revolution Tyres Expands Product Portfolio

Revolution Tyres Expands Product Portfolio

January 21, 2021
TIGER WHEEL & TYRE TEMBISA CELEBRATES SUCCESSFUL OPENING

TIGER WHEEL & TYRE TEMBISA CELEBRATES SUCCESSFUL OPENING

January 20, 2021
RECIRCLE AWARDS 2021: Nominations Shortlist Announced

RECIRCLE AWARDS 2021: Nominations Shortlist Announced

January 19, 2021

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc. Check our landing page for details.

Recent News

Goodyear-equipped KAMAZ-master team superior in Dakar 2021 with full TOP 3 podium

Goodyear-equipped KAMAZ-master team superior in Dakar 2021 with full TOP 3 podium

January 22, 2021
Revolution Tyres Expands Product Portfolio

Revolution Tyres Expands Product Portfolio

January 21, 2021

Download Latest SATreads Digital Magazine

  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2020 - SA Treads news & tyre portal

No Result
View All Result

© 2020 - SA Treads news & tyre portal