Bring fitment to your doorstep
Covid-19 has seen a growing number of consumers shopping online for safety reasons. Of course, there are some purchases, such as tyre replacement, that require you to bring your
vehicle in for fitment, even if you are able to purchase the tyres online. But what if your tyres could be replaced at your convenience, at your own home? This might not be as farfetched as it sounds.
While it has one of the largest footprints of auto fitment centres in South Africa, Supa Quick is moving even closer to its customers with the expansion of its Mobile Van project to Mpumalanga.
The mobile mini fitment centre has been deployed in Mpumalanga, operating from Secunda Supa Quick, located at the Secunda Value Centre. This follows a pilot launch in November 2020, where customers in the East Rand (primarily around its Bedfordview and Greenstone centres) were given the ability to call in for tyres, wheel balancing, batteries,
brakes and other minor services.
“The deployment of the first mobile van in Gauteng gave Supa Quick the inspiration to replicate the service in Mpumalanga, where our customers are dispersed allowing us to reach them directly and increasing our quality of service,” says Supa Quick Secunda owner Adrian Leahy. “The lower concentration of branches over a larger territory also means we anticipate seeing people calling in more often and from a wider area.”
Even with the gradual reopening of the economy amidst the Covid-19 pandemic, many South Africans are still hesitant to fully resume public activities. Those who do, are limiting their exposure and many continue to work from home, requiring delivery of a wider variety of products and services. The Mobile Van fitment centre, equipped with a card machine for payment, operates Monday to Friday, between from 08h00 to 17h00, and on Saturdays between 08h00 and 13h00, it also offers an afterhours emergency breakdown service.
The van has the capacity to serve between four to five customers a day, depending on the area covered. However, with growing popularity, this will be expanded across the country.
“Even beyond the pandemic, consumers are likely to continue to adapt their behaviour, from essentials to online and home activities,” says Leahy. “Through mobile vans, we have an opportunity to explore a new customer experience and reach people we would never have in the past.”
This exciting pilot project is set to expand, with five more mobile vans planned in the near future, to service all the major provinces.