Bridgestone Corporation (Bridgestone), returned to CES 2021, held virtually this year on Jan. 11-14, 2021. As part of the digital exhibition, the company will unveil Bridgestone World, an interactive city showcasing how Bridgestone innovations will power a more sustainable mobility future. Live online showcases and on-demand feature videos fostered opportunities for collaboration with partners across the technology spectrum.
“Active, intelligent and digitally integrated technologies are critical to our goal of creating new value for society and customers through sustainable mobility and advanced solutions,” said Paolo Ferrari, president & CEO, Bridgestone Americas, and executive vice president and executive officer, Bridgestone Corporation. “As we progress on this journey, we are eager to engage with other innovators and leaders to imagine a better future for mobility.”
Bridgestone World, specifically developed in response to this year’s virtual CES format, allowed users to peer into urban, suburban, industrial and transport settings in a city of the future, and explore how the company’s connected products and data-driven services will address pain points, improve consumers’ mobility experience and create greater social and customer value. The tool’s central urban environment allowed users to explore Bridgestone’s evolution into a high-tech company that enhances its core tyre and rubber offering through smart tyre and advanced mobility technologies. Bridgestone World showcased how the company is reimagining itself to help people and businesses manage their vehicles in a safer, smarter, more efficient, and more sustainable way.