Supa Quick – one of the country’s leading fitment retailers – is embarking on an aggressive expansion programme, in a bid to broaden its already sizeable footprint.
10 new stores will be unveiled during the course of 2021, with plans for further expansion in 2022. “With business radically changing in the era of the pandemic, we need to be where the action is,” stated Morne Dreyer, Franchise Director for the Supa Quick retail group.
Supa Quick management is currently busy meeting with property developers to identify key trading areas that will continue to position Supa Quick as top of mind to the consumer. “We enjoy the largest footprint of all the retail chains, and we are aiming to maintain this advantage,” added Dreyer.
He went on to say that the Supa Quick retail chain of stores is affiliated with Bridgestone – one of the largest tyre manufacturers in the world – and is, therefore, able to provide a wide range of services and product offerings, including the Tyre Damage Guarantee on the Firestone and Bridgestone tyre brands. Moreover, the company enjoys an exclusive partnership with eBucks, whereby customers can spend their eBucks vouchers at any Supa Quick nationally or earn 200 eBucks when they go into a Supa Quick for a free safety check.
Plus, Supa Quick has established a Centralised Billing system to automate their national fleet business.
Benefits to the franchisee
Existing franchisees have access to an unparalleled support structure ON AGGRESSIVE EXPANSION PROGRAMME POTENTIAL FRANCHISEES WELCOME TO ENQUIRE that includes a dedicated Brand Manager, Property Manager, Business Development Manager, Area Managers and Regional Operations Managers. This, according to Yolandi Grundeling, Brand Manager for Supa Quick. “We offer online, in-store technical and classroom training to all our franchisees, existing and new. Earlier this year, we also implemented a growth plan, to assist our franchisees in growing their businesses.
What’s more, we provide negotiated and preferential pricing which also includes a rebate structure. In terms of advertising and marketing support, Grundeling claimed that support provided to their franchisees remains unequaled in the marketplace, with national retail campaigns in key sell-out periods, product display material from preferred suppliers, as well as
an established online web presence through supaquick.co.za and its social media channels.
In addition, free marketing design services are available to franchisees seeking to drive local area marketing together with tactical SMS campaigns. “In the third quarter of 2021, we will also be launching a Marketing Franchise System which offers our franchisees a central brand store, digital asset library, quotes on demand service and artwork creation studio,” explained Grundeling.
