- The Brazilian tread rubber, tyre repair and retread technology group becomes major supporter of the 2023 Recircle Awards
Valebridge Media Services (VMS), the international media services agency with offices in Crewe (United Kingdom), Madrid (Spain) and Kuala Lumpur (Malaysia), are pleased to announce that Vipal Rubber has been named as the Official Trophy Sponsor for the 2023 Recircle Awards, the globally-facing industry awards event recognising sustainable innovation, production processes, management and services within the tyre retreading and recycling industries.
In announcing his company’s decision to support the Recircle Awards, Vipal Rubber’s International Business Director Leandro Rigon commented; “The whole concept of tyre retreading is about preventing tyres from being disposed of early in life and giving them multiple lives, instead of generating a premature waste. It also prevents the production of a whole new tyre to replace one that is still in a condition to give much of its potential.
“Whenever a tyre is retreaded, the use of natural resources allocated to produce a new unit is reduced to a third or even less according to several studies. For us at Vipal, this is a massive contribution to the world’s circular economy, and we believe that the Recircle Awards is a strong vehicle to promote and recognise such a great activity, that still has much room to expand and contribute to our planet. Raising awareness for this activity is definitely a great step for taking good care of our home.”
As Trophy Sponsor Vipal Rubber will receive a number of key promotional benefits provided by VMS and the Awards Official Media Partners, Retreading Business and Tyre & Rubber Recycling, the globally recognised business journals for the tyre retreading and recycling sectors. These include video, emailing, website and social media benefits, key coverage in the Post-Awards Supplement to be published by the Media Partners, press release support, and a video podcast on Retreading Business’s popular Retreadcast.
The Awards themselves, produced by Spanish design specialists Neusus Upcycling, feature a twisted column of black crumb rubber derived from end-of-life tyres, supported by a base manufactured from recycled copper, and are in keeping with the sustainability goals of the Recircle Awards concept.
“Vipal Rubber has been a major supporter of the Recircle Awards since the event’s launch in 2020, and we are delighted that the company has decided to become Trophy Sponsors of the 2023 awards,” said David Wilson, Managing Director of Valebridge Media Services. “The support of major players like Vipal and our other partner / collaborators from within the tyre retreading and recycling industries, is of vital importance in underlining the key contribution made by the tyre industry to the Circular Economy, and will continue to help cement the position of the Recircle Awards as the leading industry awards event for our sector.”
The 2023 Recircle Awards will be officially launched on Wednesday 8 March, 2023 at Tyrexpo Asia in Singapore. The winners will be announced during Futurmotive – Expo & Talks, the new event devoted to energy and ecology transition and new business models for the automotive industry, to be held from 16-18 November, 2023 in Bologna, Italy.
Vipal Rubber is a multiple winner of the awards, having won the Best Tread Rubber Supplier, Best Retread Industry Innovation and Best Retread Equipment & Accessory Supplier Awards in 2021 as well as the Best Retreading Accessory and Consumables Supplier Award in 2022.