Goodyear embarks on new go-to-market strategy for its Truck tyre business to enhance service, efficiency and footprint in South Africa
Goodyear is pleased to announce a new partnership with Exclusive Wheel and Tyre Distributors (Exclusive Tyres) which will see the two companies working together on the new go-to-market strategy for Goodyear’s Truck tire business. “Goodyear is an active partner to South Africa’s automotive industry, and we continue to grow our capability and commitment to the country.
The decision to partner with Exclusive Wheel and Tyre Distributors on this new go-to-market strategy for our Truck business forms part of our drive to enhance service and efficiency to customers and underlines our commitment to the sustainable growth of the industry “, Goodyear South Africa Managing Director, Richard Fourie says. Customers are expected to reap even more benefits from this new collaboration between Goodyear and Exclusive Wheel and Tyre Distributors, such as improved stock levels and wider availability of tyre sizes within the country.
“This partnership marks a truly significant milestone for Exclusive Wheel & Tyre Distributors as an organization on our journey of establishing ourselves as industry leaders. We look forward to embarking on this new leg of the journey with Goodyear as our partners, and accelerating our goal of adding further value to our industry”, says Exclusive Wheel and Tyre Distributors Managing Director, Rihaan Omar.