The company was the most remembered in the Tyre Retreading category
Vipal Rubber is the big winner of the 2023 Top Of Mind do Transporte award in the Tyre Retreading category. In its sixth edition, the award recognizes the most remembered brands and the preferred products of carriers, and this was the first time that the category was part of the award.
The choice of winners took place in three stages, the first being through voting carried out in face-to-face events in Brazil throughout 2022, the second stage online voting between January and March of this year based on the TranspoData Group database and the final stage took place in March and gathered votes from a group formed by specialists in the segment. In total, more than 5,872 votes were counted, the highest number among all editions of Top Of Mind do Transporte.
The delivery of recognition to the winners took place at an event held at Espaço Cidade Jardim, in São Paulo, Brazil, on April 25th. The Technical and Commercial Consultant, Hamilton Arruda de Oliveira, and the Technical Consultant, Cacio Sartori, received the award for Vipal Rubber. Vipal Authorised Network National Manager, Ivanir Canevese, celebrates the recognition. “Being spontaneously chosen as the brand most remembered by transporters when it comes to retreading tyres is a reason for great pride. This is the result of excellent work, a lot of research and development of quality products, well-defined processes and the learning of almost 50 years alongside those who live and make the transport sector happen”, highlights Canevese.