• The report outlines how Bridgestone is accelerating transformation toward its vision to be a sustainable solutions company and enhancing corporate value over medium to long term.
• Update of Bridgestone’s effort to evolve its Sustainability Business Model which is integrated with business strategy to be a regenerative toward a nature- positive world where it can help stop and reverse the loss of natural ecosystems.

Tokyo — Bridgestone Corporation announced that it has released its latest integrated report—Bridgestone 3.0 Journey 2023 Integrated Report—and made this report available on its corporate website.*1 This report provides comprehensive and better understanding of Bridgestone’s approach and initiatives aimed at enhancing corporate value over the medium to long term.

Who we are

• Bridgestone’s foundation for its transformation toward the future: Its history, its journey of taking on challenges, and the Bridgestone DNA－“focus on quality”, ”respect for being on-site”, “being  attentive  and  supportive  customer  problems“  and  championing a ”challenging spirit”－which shaped and refined through them.

Where we are going

• Bridgestone’s commitment toward realizing a sustainable society with the “Bridgestone E8 Commitment” and “2030 Long Term Strategic Aspiration” as the axis, detailed through “Global CEO Commitment” in the report.

How we get there

• Progress update of Mid Term Business Plan (2021-2023) that 2023 is the final year, and the planning process update for Mid Term Business Plan (2024-2026) which will be the important phase in evolving to the next stage. Both are aligned with “2030 Long Term Strategic Aspiration” as a roadmap guiding us through an era when “change is becoming commonplace.”

• Update of Bridgestone’s effort to evolve its unique Sustainability Business Model which realizes carbon neutrality and a circular economy across its value chain from “produce and sell” and “use” of tires to “renew” tires to raw materials, upgrading toward a regenerative business model to achieve a nature-positive world where it can help stop and reverse the loss of natural ecosystems.
• Business strategy and progress update of premium tire business including the value

creation through the fusion of ENLITEN®, which is the base technology for product design as the core for Bridgestone’s unique “new premium”, and BCMA (Bridgestone Commonality Modularity Architecture), which is the base technology for manufacturing and R&D.

• Business strategy and progress update of solutions business including the enhancement of Bridgestone’s retail and service solutions network with combining strong real and digital capabilities, reinforcement of tire-centric solutions such as retread, and promotion of mobility solutions around digital fleet operation management, co-creation with digital partners and integration of its solutions organizations in Europe and North America, which are advanced regions for mobility.
• Update of Bridgestone motorsport activities, celebrating 60th anniversary since its start, evolves as a sustainable global motorsport, to build a sustainable global premium brand as new brand power through the motorsport.
• Update of the sources of value creation; technology and innovation, talent strategy

including talent creativity enhancement, intellectual property strategy, and response to global management risk.

• Highlights of ESG activities:
  • Bridgestone’s approach and activities of being in harmony with nature, responses to the Task Force on Climate-related Financial Disclosures (TCFD) and the Task Force on Nature-related Financial Disclosures (TNFD).
  • Its various initiatives with the aim of creating a society that is safe, secure, and ensures accessibility and dignity for all, while proactively responding to the expectations of society and stakeholders.
  • Its activities related to governance, with messages from the Chairperson of the Board of Directors and the Chairperson of the statutory committees, highlighting the effectiveness of the Board of Directors in enhancing the organizational resilience.