Michelin has sponsored the launch of a new thought leadership platform called What’s Treading, an industry-focused podcast that looks at ways to get South Africa’s economy moving.
What’s Treading brings key opinion leaders from across the commercial industry to share issues, insights, and solutions on South Africa’s key sectors, including construction, mining, transport, and agriculture amongst others.
The South African economy has faced a barrage of issues in the last few years.
Crippling power cuts, volatile commodity prices, ailing infrastructure and a challenging external environment have hampered growth, leading to low levels of business and consumer confidence.
Using this as a starting point, What’s Treading, has curated the best minds in the commercial industry to give a holistic view of not only the issues, but also offer innovative and pragmatic solutions.
Leading the conversation is veteran journalist, Bongani Bingwa, who takes listeners on a journey with the likes of Gavin Kelly – CEO of the Road Freight Association, Nicci Scott Anderson – CEO of the Commercial Transport Academy, Jehiel Oliver – Founder of Hello Tractor, Njombo Lekula – MD of PPC’s South African Cement and Materials Division, Wandile Sihlobo – author and Chief Economist of the Agricultural Business Chamber of South Africa (Agbiz), Abdool Kamdar – Green Transport and Net Zero activist and author and Eugene Herbert – CEO of MasterDrive.
Each episode homes in on a specific sector, giving listeners in-depth industry insights, challenges but most importantly, solutions.
What’s Treading is an attempt to start and have honest conversations about what is needed from government, business and labour to kickstart the country’s economic engine.
“Michelin is proud to sponsor this podcast created by the industry, for the industry, which gives listeners an unfiltered and authentic view of what’s truly happening in key sectors of the country. Each episode is truly an eye opener and will leave listeners hopeful and energised to play their part toward the success of our country,” commented Saajid Hoosen, Marketing Manager for the sub-Saharan Africa Business-to-Business division at Michelin.
What’s Treading explores exciting topics like nurturing and growing the pipeline of women truck drivers, educating more people on sustainability and net zero initiatives in the transport sector, using technology in agriculture to empower small scale farmers and building capability in the construction industry to grow the economy.
The podcast is available of Spotify, Apple Music and Youtube. To learn more and watch the video podcast, visit https://linktr.ee/whatstreading