Nokian Tyres is relaunching its Nordman™ product family as a standalone tire brand for value-driven consumers.
Following the relaunch, Nokian Tyres offers tires under two brands, Nokian Tyres® and Nordman™. Nokian Tyres® continues to be the main brand and Nordman™ supports the main brand position. Both brands have their own identities. The wide selection of Nokian Tyres® products include the latest and most advanced tire technology. The Nordman™ product family is made of proven technology. The aim is to serve varying consumer needs and help simplify consumers’ tire choices.
“Nordman™ strengthens Nokian Tyres offering for different consumer groups and for our B2B customers. We will be able to serve our Nordic customers with the most comprehensive product portfolio on the market and support growth in North America,” says Anna Hyvönen, Nokian Tyres EVP for Passenger Car Tyres and Vianor.
Originally Nokian Tyres launched the Nordman product family in 2004. The relaunched brand comes with a new logo and visual design, including newly designed tire sidewalls and a fresh slogan: NORDMAN – TIRES FOR YOUR DIRECTION™. The studded winter tires Nordman North™ 9 and Nordman North™ 9 SUV are the first products under the relaunched brand. They will be available for purchase at Nokian Tyres’ retail partners throughout the Nordics, United States and Canada this fall. The product portfolio is expanding gradually to cover winter, summer, all-weather, and all-season categories for wide market coverage.