Radar Tyres, part of the Omni group of companies, has launched the first Accessible Premium Winter and All Season tyre
ranges at the “Mission North” Dealer Event in Ivalo, Finland.
The DIMAX WINTER and DIMAX ALLSEASON have been designed by Omni United in collaboration with
renowned design house GFG Style, led by legendary automotive designers Giorgetto and Fabrizio Giugiaro. Both
ranges have been extensively tested in various winter and summer weather conditions in collaboration with UTAC
at their laboratories and test tracks in multiple countries, ensuring the highest standards of performance and
reliability.
The DIMAX WINTER features the unique DOUBLE CRISTAL 3D SIPES across its pattern which maximise
extreme grip on snow, slush and water, as well as stability on dry and wet roads, combined with the INARI SILICA
COMPOUND fine-tuned to deliver exceptional winter performance, excellent wet grip, low rolling resistance, and
high durability, even in harsh conditions.
The DIMAX ALL SEASON features the unique TRIPLE-EDGED PATTERN DESIGN providing outstanding
mechanical grip on snow as well as optimal wet and dry road performance combined with the BLUE SILICA
COMPOUND designed to deliver ultimate safety on wet roads, exceptional all-weather performance, high durability
and excellent resistance to tyre ageing.
Both ranges will include several additional unique features:
- AQUEDUCT GROOVES ultra-smooth and shiny channels which help in efficiently evacuating water and
slush from the tread, reducing the risk of aquaplaning, and enhancing safety. - CONNECT SUPPORT TECHNOLOGY is an innovative structural element embedded within the tyre’s
tread pattern, providing full support to all the tread blocks from shoulder to shoulder ensuring tyre integrity,
precise steering, and safety in extreme driving conditions. - CIRCLE OF TREADLIFE® is a unique safety feature that indicates remaining tread depth.
- SMOOTH VELVET SIDEWALL features ultra-low protrusions which improve the tyre’s air drag factor and
are easy to clean. - ELECTRIC VEHICLE COMPATIBLE – the EVC marking easily identifies that the tyre can meet the needs
(weight, rolling resistance and noise) of EV vehicles.
The DIMAX WINTER will be available 41 sizes ranging from 14”-20” for popular CAR/CUV/SUV fitments whilst the
DIMAX ALLSEASON will be available in 40 sizes ranging from 14-18” for popular CAR/CUV fitments. Both ranges
will be globally available for the 2024-25 winter season.
“MISSION NORTH is an immersive experience where our key partners get to experience the remarkable versatility
and performance of our new products against the established brands.” said Mr. G.S. Sareen, President and CEO
of Omni United. “This reinforces our mission to provide drivers with Accessible Premium Performance without the
hefty price tags that leading brands often charge.”
