Yokohama Rubber has begun delivering tyres to Subaru Corporation for use as original equipment (OE) on the automaker’s new Impreza. The new Impreza cars sold in Europe and the Latin America will be fitted with Advan Sport V105 tyres (size 225/40R18 92W).
The Advan Sport V105 is an ultra-high-performance tyre under Yokohama’s Advan brand. According to Yokohama, the tyre features a specially tuned structure that enhances the car’s handling stability and ride comfort while also reducing rolling resistance. In addition, non-penetrating sipes have been applied in some of the tyre’s lug grooves to reduce passing noise outside the vehicle, Yokohama says.
Under Yokohama Rubber’s three-year (2024–2026) medium-term management plan, Yokohama Transformation 2026 (YX2026), the manufacturer said it aims to maximize the sales ratios of high-value-added tyres. According to Yokohama Rubber, one of the key initiatives under this strategy is promoting the global flagship Advan brand tyres and the GeoLandar brand tyres for SUVs and pickup trucks as original equipment for new cars.
