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GOODYEAR INTRODUCES A SUBSCRIPTION-BASED, TYRES-AS-A-SERVICE OFFERING DESIGNED TO REDUCE TOTAL COST OF OWNERSHIP FOR FLEETS

Liana Shaw by Liana Shaw
July 10, 2024
in International
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GOODYEAR INTRODUCES A SUBSCRIPTION-BASED, TYRES-AS-A-SERVICE OFFERING DESIGNED TO REDUCE TOTAL COST OF OWNERSHIP FOR FLEETS
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Goodyear’s new offering has enabled major fleets in the U.S. and Europe to lower costs and reduce vehicle breakdowns

The Goodyear Tire & Rubber Company has announced the launch of a worry-free, tires-as-a-service offering that combines the company’s premium tires, proven predictive insights and industry-leading service footprint in one, subscription-based solution. Building on the company’s Total Mobility program, Goodyear will manage end-to-end tire service on behalf of its customers.

Available for commercial and last-mile delivery fleets in the U.S. and Europe, Goodyear’s tires-as-a-service offering can help save time and improve total cost of ownership through outsourced tire management from this subscription-based solution. This is designed to increase uptime, reduce vehicle breakdown events, decrease fuel consumption and more.

In recent pilots, the tires-as-a-service solution helped reduce total cost of ownership, contributing to a nearly 80% reduction in emergency vehicle breakdown events and a 100% reduction in customer-owned inventory for a last-mile delivery fleet operating in the U.S. Similarly, Goodyear’s new subscription helped a commercial fleet in Europe experience a nearly 50% reduction in emergency breakdown events and up to 4% reduction in fuel consumption compared to the prior year.

“Goodyear’s tires-as-a-service offering is an evolution of our Total Mobility offering, providing a new solution for customers who require end-to-end tire management. It extends Goodyear products, services and solutions by providing one comprehensive, worry-free subscription,” said Gregory Boucharlat, vice president, Goodyear Tires-as-a-Service. “We have already demonstrated that leveraging this solution can help fleet managers realize untapped value, and we look forward to expanding it to new customers.”

Key features of the pay-per-mileage subscription include:

  • Premium Goodyear tires equipped with tire intelligence technology to generate proactive insights
     
  • Continuous, 24/7 tire monitoring and data collection from every tire
     
  • Proactive alert management and service coordination
     
  • Halo® Tire Inflator, a self-powered automatic tire inflation system installed on applicable wheel ends (through an exclusive agreement with Aperia Technologies)
     
  • Access to Goodyear’s service network to dispatch technicians whenever needed
Liana Shaw

Liana Shaw

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