In times of new challenges and economic ups and downs, the positive economic development and growing brand perception of the SAILUN Group stand out positively compared to traditional global tyre brands. This is confirmed by the recently published annual report 2024 of the renowned Brand Finance Institute from London and the current tyre media manufacturer rankings 2024, according to which the SAILUN Group is now among the top ten “top-selling tyre manufacturers in the world” for the first time in its history. “The impressive rise of the SAILUN brand heralds a new era of competition and opportunities in the global tyre market and is proof of the success of our premium strategy,” emphasizes Stephan Cimbal, Director Marketing SAILUN Europe, highlighting the tyre group’s growth ambitions as well as its resilience and dynamism: “A look at the ranking alone clearly highlights the consistently positive trend on the sales side, which, unlike many other manufacturers, is clearly moving upwards compared to previous years. This development also shows that we are increasingly operating on a par with the traditional manufacturers from Europe, America and Japan.” SAILUN also continues to climb in the rankings of the current Brand Finance Report 2024. The tyre company is already in eleventh place in the ranking of the world’s strongest and most valuable tyre brands. The brand value of SAILUN recorded remarkable growth and rose to 801 million US dollars – an increase of over 10%.
The SAILUN brand is growing and becoming more valuable. Decades of research and development work as well as the broad, innovative and sustainable range of tyres based on EcoPoint3 technology are just some of the many reasons why the SAILUN Group climbs up the best lists of independent business and industry analysts year after year. “A strong brand like SAILUN not only helps us to differentiate ourselves from the competition in the markets; rather, the brand is our platform for making our globally unique identity, our DNA, our essence tangible for partners and consumers. This creates knowledge and trust and thus the basis for securing long-term sales and growth,” explains Stephan Cimbal, Director Marketing SAILUN Europe, adding: “At THE TIRE Cologne at the beginning of June, we discussed our future ambitions to become one of the world’s top ten tyre manufacturers. The fact that this became reality just a few weeks later on the basis of our latest published company figures makes us particularly proud!”In the current ranking of the Brand Finance Report 2024, SAILUN already ranks 11th among the “most valuable tire brands in the world”.
At the same time, the report confirms that SAILUN is perceived as particularly sustainable. The tyre company has even climbed to 9th place in this ranking worldwide. “A reward and further confirmation for the EcoPoint3 production and product technology, with the help of which we aim to manufacture all tyre products from 100% sustainable materials by 2050,” explains Stephan Cimbal and adds: “Whether our positions in the current manufacturer ranking or in the latest Brand Finance Report – the consistently positive development also shows which of the global tyre companies knows best how to exploit the future potential that is available based on all measures as well as marketing and communication activities. For us, the consistently positive performance is both confirmation and an incentive to position ourselves optimally in all areas for the coming years.”
The Brand Finance methodology: Brand value refers to the present value of the earnings specifically associated with a brand’s reputation. Brand Finance’s brand valuation method determines the current “true” value every year – comparable to the way in which share analysts prepare company valuations. Following the model of credit ratings, this value represents a benchmark of a brand’s strengths, risks and potential compared to those of its competitors. As an internationally recognized consultancy, Brand Finance puts over 6,000 brands in more than 41 markets worldwide to the test every year and publishes around 100 rankings and reports. In addition to calculating brand value, Brand Finance also assesses the relative strength of brands using a balanced scorecard of metrics that evaluate marketing investment, stakeholder equity and business performance. Brand Finance’s assessment of stakeholder equity complies with ISO 20671 and includes original market research data from over 150,000 respondents in 41 countries and 31 industries.
