The Goodyear Tire & Rubber Company has secured The National Association for Stock Car Auto Racing’s (NASCAR) largest sponsorship deal for 2024, worth $25 million annually and covers the 2023-2027 period. This partnership designates Goodyear as the official tire for NASCAR’s top three national series and title sponsor for the Goodyear 400 race in Darlington, South Carolina. With NASCAR’s total sponsorship revenue reaching $362.24 million, this deal underscores the sport’s immense commercial appeal, reveals GlobalData, a leading data and analytics company.
GlobalData’s latest report, “The Business of NASCAR 2024,” reveals that the annual media revenue for the American auto racing sanctioning and operating company in 2024 is $820 million. Hendrick Motorsports has the largest social media following across the 15 chartered teams.
