This partnership makes Goodyear’s the highest annual value sponsorship deal with NASCAR in 2024
The Goodyear Tire & Rubber Company has secured a $25 million sponsorship deal for 2024 through 2027 with NASCAR. This partnership designates Goodyear as the official tire for NASCAR’s top three national series and title sponsor for the Goodyear 400 race in Darlington, South Carolina. GlobalData said that NASCAR’s total sponsorship revenue reached $362.24 million, and this deal underscored the sport’s commercial appeal.
GlobalData’s latest report, “The Business of NASCAR 2024,” reveals that the annual media revenue for the American auto racing sanctioning and operating company in 2024 is $820 million. Hendrick Motorsports has the largest social media following across the 15 chartered teams.
