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Home International

Survey reveals European preferences for tire designs and performance attributes

Liana Shaw by Liana Shaw
February 10, 2025
in International, Uncategorized
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Survey reveals European preferences for tire designs and performance attributes
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The survey revealed that 45% of respondents prefer cars with larger wheels.

An Apollo Tyres survey shows European driving enthusiasts prefer replacement tyres that combine stylish designs with high performance. Among drivers who “love” or “like” driving, 43% say they agree that tyres look boring and want more distinctive sidewall designs.

Younger Drivers Favor Unique Tyre Designs

Younger drivers, particularly those aged 18 to 24, display the highest interest in tyres with unique sidewall designs, with 57% expressing this preference. In comparison, only 15% of drivers aged 65 and older share the same interest.

The survey also reveals that 45% of respondents prefer cars with larger wheels. This trend aligns with the rising demand for stylish high-performance tyres, which enhance the sporty appeal of vehicles across Europe.

Liana Shaw

Liana Shaw

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