Six Nations Rugby and BKT announced a new partnership. This makes the tire manufacturer the Official Tire Partner for the Guinness Men’s and Women’s Six Nations.
According to BKT, the partnership aligns with its mission to enhance fan experiences and engage players. As part of this commitment, BKT said it will introduce a new award recognizing rising stars in international rugby.
Leadership on the Six Nations Rugby BKT Partnership
“The Six Nations is rugby’s most loved annual competition. As such, it is hugely exciting to welcome BKT to our family of partners for 2025,” said Tom Harrison, CEO of Six Nations Rugby. “We are looking forward to working with the BKT team over the years ahead, to bring this partnership to life.”
“Rugby embodies BKT’s values as no other sport: it’s about teamwork, physicality, fair play, community and loyalty,” said Lucia Salmaso, Managing Director of BKT Europe. “We are deeply committed to making a meaningful contribution to rugby, ensuring the game continues to grow and thrive on a global scale. This partnership with Six Nations is an opportunity to not only support the legendary championships but also the rising stars who represent the future of the sport.”
2025 Six Nations Championships Schedule
The 2025 Guinness Men’s Six Nations kicks off on Jan. 31 and runs through Mar. 15, while the Guinness Women’s Six Nations starts on Mar. 22.
