At the end of January, Sailun invited 30 tyre dealers from Central and Eastern Europe to conquer the “elements” ice and snow as well as dry and wet roads with the Ice Blazer Alpine 2, the Ice Blazer Alpine Evo 2 and the Atrezzo 4 Seasons Ultra, three brand new products, in one go. Markets participating included Austria, Switzerland, Germany, Belgium, Netherlands, Luxemburg, Hungary, Romania, Poland, Latvia, Moldova, Slovakia, Iceland, Czech Republic, and Montenegro. The two completely new winter tyres and the also completely new all-season tyre were presented as part of an experience event at the ÖAMTC Driving Technology Center in Saalfelden, Austria. The location was deliberately chosen because its state-of-the-art infrastructure offers optimal, if not unique, testing and training opportunities for tyre tests under different conditions surrounded by a breathtaking alpine scenery. And at this time of year, this is guaranteed not only on dry and wet roads, but also on snow and ice. In any case, the participants were completely enthusiastic about the many opportunities to extensively test the three innovative new products on site on all four “elements” and to experience their performance for themselves.
Harry Wang, General Manager of Sailun Tyre Europe: “We are very pleased that our new generation of winter and all-season tyres, which offer further improved safety requirements and optimized performance features in all areas compared to the respective predecessor models, has met with such a positive response from our expert partners and customers. We are sure that this will also be reflected by end users, the drivers on the roads of Europe.” Throughout the event, the tyre wholesalers were happy to take advantage of the opportunity not only to talk to each other, but also with the Sailun experts present from the areas of sales, marketing and product management, or simply to talk shop. With a focus on the product’s technical features, as well as insights regarding their testing results in comparison to traditional tier one competitors the new tyres impressed both in theory and reality.
Atrezzo 4 Seasons Ultra
Compared to its predecessor, the brand new Atrezzo 4 Seasons Ultra is said to offer even better grip and aquaplaning protection in both summer and winter thanks to its innovative tread design and advanced technologies. Braking distances have also been shortened. In addition mileage has been increased and rolling resistance reduced – without compromising on safety.
