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Continental to Present at the 2025 Tire Technology Expo

Liana Shaw by Liana Shaw
February 26, 2025
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Continental to Present at the 2025 Tire Technology Expo
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The focus of the four technical presentations are on reducing the environmental footprint of tyres during their use phase.

Continental will showcase its latest advancements in tyre technology with four technical presentations at the Tire Technology Expo conference. The conference takes place March 4-6, in Hanover, Germany. Jorge Almeida, head of sustainability at Continental Tires, and Prof. Burkhard Wies, head of applied research and innovation, will open the event with a presentation on the company’s sustainability strategy on Mar. 4.

Sustainability in Continental Tire Technology

The presentation will focus on reducing the environmental footprint of tyres during their use phase. Continental will also present three additional expert-led sessions. These include an analysis of tyre wear particles under real conditions, a new testing device for measuring energy losses in rubber samples, and an environmentally friendly adhesion technology called COKOON.

“Continental is pursuing eager sustainability ambitions. But, in the rapidly evolving tyre industry, we also know that certain overarching issues can only be solved collectively. Cross-divisional research projects, exchanges of expertise and the pooling of know-how form the foundation for this. The Tire Technology Expo conference is therefore extremely important to us,” said Wies.

Evaluating Tyre Wear Particles Under Real Conditions

Driving generates emissions, including tyre and road wear particles. To better understand their environmental impact, Continental conducted a study with the Technical University of Braunschweig, Germany. The research project, titled “Online Analysis of Airborne Tire Wear Particles During their Formation and Differentiation from Particles of Other Origins” (OLRAP in German), aimed to develop a method to quantify tyre wear particles under various conditions, including driving styles. Dr. Benjamin Oelze, group leader for test method development at Continental Tires, will present the findings of this study, funded by the German Ministry of Science and Culture.

Liana Shaw

Liana Shaw

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