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BRIGHT TO LAUNCH PRIMEX TYRE CHANGER AT AUTOPROMOTEC 2025

Liana Shaw by Liana Shaw
May 19, 2025
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BRIGHT TO LAUNCH PRIMEX TYRE CHANGER AT AUTOPROMOTEC 2025
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Bright, Chinese manufacturer of innovative tyre changing equipment will be returning once again to the Autopromotec 2025 Show at the Fieras Di Bologna Convention Centre in Bologna, Italy from the 21st – 24th May to showcase their latest range of technologically advanced equipment for the global tyre market sector.

Bright (part of the Italian based Nexion Group) will be showcasing their current product portfolio of innovative Bright Premium tyre changers and wheel balancers on Stand B20 Hall 19 at the event and taking centre stage will be the all new Bright PRIMEX 8655 equipped with its renowned patented ZD-06 leverless system by Nexion Italy ensures a safe and quick change even on the most challenging tyres.

As the latest model in the Bright Premium range, the PRIMEX 8655 incorporates a central post locking system, and in combination with leverless operation ensuring the machine is highly suitable for larger wheels. In fact, it will handle rims up to 30’ with a maximum width of 15’.

Whilst the direct drive frequency converted inverter guarantees a constant 1200Nm of torque output and a dual bead breaker with precision-controlled movement saves significant time providing highly impressive ergonomic performance. PRIMEX 8655 comes standard with OPT a feature that eliminates wheel jitter caused by road force variation.

Plus, the heavy-duty wheel lifter incorporates various protectors that help to avoid damage to the rim when placing it on the machine’s turntable. Whilst Mango, a Netherlands based industrial design company, are the architects behind the innovative aesthetics and usability of the machine.

“As a result of its design, features, and practicality, the PRIMEX 8655 marks the beginning of a new era for Bright” says Jack Hu the company’s Sales & Marketing director.

For the past four decades Bright has progressively evolved its extensive product portfolio of automotive service equipment and innovative service solutions to the international automotive market sector which covers tyre changers and wheel balancers for cars, trucks, Engineering vehicles plus automotive wheel alignment and lift product ranges.

Bright’s currently produces 70,000 units for export to over one hundred countries including Europe, North America and Australia in a manufacturing facility covering 38,00 sq meters with almost 500 employees specialising in brand operation, the manufacturing process, testing and inspection and research and development.

Liana Shaw

Liana Shaw

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