Nexen Tire global expansion efforts continue with the establishment of new branch offices and subsidiaries in Europe, Latin America, and the Middle East. With about 85% of its sales overseas, Nexen Tire said it has focused heavily on Europe and the U.S. Meanwhile, it is expanding capacity at its second plant in Žatec, Czech Republic to ensure stable supply and new growth.
The company said it is building localized operations tailored to regional distribution and customer needs, boosting efficiency and customer engagement.
Nexen Tire Global Expansion
Europe accounts for 40% of Nexen Tire’s total sales. A new branch office in Bucharest, Romania, will reinforce presence in Southeastern Europe, it said. Romania posted a record GDP in 2024, reflecting economic growth and stronger tire demand across the region. The office will oversee distribution in nine countries, including Serbia, Bulgaria, and Kosovo.
In Latin America, a new subsidiary in Mexico will serve as the hub of an independent business unit, shifting oversight away from U.S. operations. Nexen Tire said the move allows it to increase sales and marketing in countries such as Honduras, Guatemala, Costa Rica, and El Salvador.
Nexen Tire plans to expand its Middle East presence by establishing a Saudi Arabia subsidiary. Building on its Dubai branch and Egypt subsidiary, the company will strengthen distribution across Qatar, Bahrain, and Yemen, it said.
Growth Beyond Core Regions
Beyond these markets, Nexen Tire recently opened new branches in Spain and Poland. In Australia, the company grew its Eastern Seaboard distribution network, tripling sales in 2024 compared to the previous year.
“A key focus of our global strategy is to build localized operating systems that respond precisely to the distribution structures and customer needs of each region,” said John Bosco (Hyeon Suk) Kim, CEO of Nexen Tire. “We will continue to drive sustainable growth in global markets.”
