The Goodyear Tire & Rubber Company announced the creation of Global Racing, a new organisation that unifies all motorsport operations under one global structure. Goodyear said the milestone begins a new chapter in its racing legacy.
Xavier Fraipont will serve as vice president of Goodyear Global Racing. He will guide strategic direction while aligning the group with Goodyear’s broader brand and product vision. With nearly 30 years of experience in racing and product development, Goodyear said Fraipont has the expertise to evolve its motorsport strategy.
Fraipont will report jointly to Chris Helsel, senior vice president and chief technical officer, and Will Roland, senior vice president and chief marketing officer.
“Goodyear has been synonymous with car racing since the very beginning of our history,” said Helsel. “We’re advancing our commitment to innovation – enhancing performance and elevating our competitive edge worldwide.”
Goodyear remains the exclusive tyre supplier for several of the world’s racing series. At the heart of its racing legacy is the Eagle tyre, Goodyear said.
“Motorsport is a central pillar of our brand strategy,” said Roland. “It’s where our technology, performance and brand identity converge. Racing provides the ultimate proving ground.”
