Morita will succeed Shuichi Ishibashi as global CEO and representative executive officer beginning Jan. 1, 2026
Bridgestone announced a global CEO change. Effective Jan. 1, 2026, Yasuhiro Morita will succeed Shuichi Ishibashi as global CEO and representative executive officer. Bridgestone said the leadership shift supports its pursuit of sustainable growth and stronger corporate value as it approaches its 100th anniversary in 2031.
Morita joined Bridgestone in 1996 and has built a background in international tire operations, particularly in Europe and Asia. Recently, he served as global CAO and global CSO, overseeing quality management, finance, public relations, human resources, sustainability, digital transformation, product strategy, procurement, supply chain management and motorsports.
Under Ishibashi’s leadership, Bridgestone said it focused on the Genbutsu-Genba, or “Respect for Being On-site.” These efforts align with its Mid-Term Business Plan (2024–2026).
The company said it completed two stages of Business Restructuring & Rebuilding and enhanced its Dan-Totsu products by integrating ENLITEN technology and BCMA into its tire business. Bridgestone also strengthened its commercial B2B and retail service solutions, establishing a foundation for what it calls “Growth with Quality.”
Bridgestone said the global CEO change will further accelerate that growth phase.
Ishibashi will retire as representative executive officer on Dec. 31, and step down from the board following the company’s annual shareholders’ meeting in March 2026.
Bridgestone said it will announce details of its 2026 global management structure once finalized.
