Cooperation strengthens focus on sustainable materials, smart processes and the circular economy
At THE TIRE COLOGNE 2026, European Rubber Journal (ERJ) will present two special Future Tire discussion forums – each structured as a one-hour session held on two separate days of the show. These focused forums will explore how the global tire industry is adapting to leading-edge advances in manufacturing, materials technology, quality management and product stewardship.
Discussion topics will include AI-based and automated production processes, emissions control and reduction, sustainable materials, and the tracking of inputs and performance throughout the tyre life cycle. Each session will be complemented by networking opportunities that encourage dialogue between industry, research and political stakeholders.
“The fact that this extension of the Future Tire Conference will come to THE TIRE COLOGNE in future is a strong signal of the relevance of our trade fair,” says Ingo Riedeberger, Director of THE TIRE COLOGNE. “Together with our conference partners, we are creating a stage on which the key issues in tire production – from materials and performance to recycling – will be highlighted.
At the same time, THE TIRE COLOGNE is embracing the concept of a closed cycle and showing how tire manufacturers are taking responsibility across the entire value chain and actively shaping change.”
Sean Marshall, publisher of European Rubber Journal, also emphasises the international significance of the cooperation: “The Future Tire Conference is regarded worldwide as the leading forum dedicated to the crucial issues influencing the future of the global tire industry. With our expert forums and networking sessions at THE TIRE COLOGNE 2026, we are engaging representatives from all parts of the international value chain in this important dialogue.”
Through its cooperation with the Future Tire Conference, THE TIRE COLOGNE reinforces its role as an international platform that brings together the global tire industry, manufacturers and suppliers, fosters knowledge sharing and supports the development of sustainable strategies for the future.
