During this year, we’ve profiled several independent successful retailers whose drive, determination and entrepreneurial spirit have led to incredible achievements. Inspiring stories, that remind us that anything is possible, if you put your mind to it.
We end 2025 with another uplifting interview, this time, with Thabiso Mphore of Kgethogolo Trading and Projects, who went from struggling entrepreneur to prosperous retailer, reaping the benefits of his hard work during the Covid lockdown period – which for his operation – spelt a financial windfall. You can read all about his journey on page 2.
2025 also marked another significant milestone, with SA TREADS Digital becoming interactive, so that our readers in the industry can engage with us and voice their opinions on important issues that might be affecting their businesses. We wrap up the year, by dissecting the polls in which you participated and what they signify.
And there’s another opportunity for you to share your thoughts in our latest poll, stemming from our feature story on tyre wear emissions, on page 9.
It’s nearly time for South Africa’s annual shutdown. If you’re travelling take care on the roads, and do not neglect those tyre checks!
Happy holidays everyone!
Content for SA Treads Digital Dec. ’25 / Jan. ’26
Interview
From Entertainer to Tyre Mogul – the journey
of a fearless entrepreneur 2
Feature
Tyre Wear Emissions pose a Massive
Threat 6
Interactive Poll
Reviewing this year’s polls
Have your say in our latest poll! 9
TEPA Talk
Africa’s new promise: How the G20 Summit
opens doors for SA’s aftermarket tyre
retailers 10
Local News
Continental joins forces with MercedesAMG experience as official tyre partner 12
Retreading
Debunking Retreading Myths with
Bandag 13
Local News
Automechanika Johannesburg catalyses industry
transformation 14
Dunlop Tyres welcomes Marcia Noxolo
Veronica Mayaba as new Commercial
Director 16
World News – Europe
EEC opens probe into Thai and
Vietnamese truck tyres and starts review
of Chinese duties 18
Kimi Raikonnen joins Nokian Tyres’ team
as Brand Ambassador 20
Future Tire Conference brings new forum
to the Tire Cologne 21
World News – Asia
Tyrexpo Asia returns to Bangkok in 2026
alongside the debut of AutoMRotive 22
Toyo Tires maintains steady sales
momentum in Q3 2025 as tyre unit
drives growth 23
Australian Embassy and Bridgestone host the 2025 Bridgestone World Solar
Challenge Partners Reception 23
Sumitomo Q3 results highlight rising
profits. Dunlop expansion 24
Kumho Tire stays hot with eighth straight
$760m + Quarter 25
World News – USA
Goodyear posts $2.2B Q3 loss. points to
progress under Goodyear forward plan 36|
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