The Dunlop and Luftgekühlt sponsorship connects the brand with enthusiasts and professionals.
Dunlop will serve as the official tire sponsor of Luftgekühlt and Air|Water under a multi-year agreement. Established in 2014, Luftgekühlt hosts large-scale gatherings celebrating air-cooled Porsche vehicles. The events also highlight notable community figures, enthusiasts and creators.
The Dunlop and Luftgekühlt sponsorship connects the brand with enthusiasts and professionals.
In 2026, Dunlop will have a presence at the first-ever Luft Tokyo, Luftgekühlt 12 and Air|Water. The organizers of Luftgekühlt also produce Air|Water. Air|Water is a large, single-brand automotive event held in Southern California.
Luft Tokyo Details
For the inaugural Luft Tokyo, a temporarily closed section of the historic KK line in the Ginza district will serve as the venue. The event will feature a curated selection of air-cooled Porsche builds. The setting highlights Tokyo’s automotive culture and the community’s perspective on Porsche vehicles. Dunlop will host a display at the event. Dunlop tires will also appear on prominent vehicles.
Statements From Dunlop and Event Organizers
“With Porsche also being a significant part of Dunlop’s substantial motorsport history, we are privileged to be a part of Luftgekühlt and Air|Water for the coming years,” said Nick Fousekis, marketing director for Dunlop Tires North America. “We share the same passion for community, design, innovation, and craftsmanship.”
“Aligning with Luftgekühlt and Air|Water is a natural fit for Dunlop,” said Jonathon Bradford, senior manager of motorsports and events for Dunlop Tires North America. “Their legacy of curating premier Porsche events provides the perfect platform for us to introduce premium products.”
“Dunlop’s role in Porsche motorsport cements its place in the brand’s performance DNA. That authenticity is essential to Luftgekühlt and Air|Water as we build experiences rooted in real history and passion,” said Patrick Long, founder of Luftgekühlt and Air|Water. “Beyond the legacy, this partnership opens the door to exciting new Dunlop products designed with Porsche drivers in mind, making this just the beginning of what we’ll bring to our community.”
Luft Tokyo will take place March 14, in Tokyo. Air|Water will take place April 25 in Costa Mesa.
