Singapore-based Radar Tyres, the flagship brand of Omni United, has signed a multiyear partnership with Cricket South Africa, becoming the Global Partner of the Proteas and Junior Proteas across all formats. The deal includes headline sponsorship of the T20I teams, associate partnership for ODIs and Tests, and official headline partnership of the Under-19 teams, giving Radar high-profile on-field and off-field visibility while connecting with cricket fans locally and globally.
Radar Tyres – the flagship brand of Singaporeheadquartered Omni United – is proud to announce that it has signed a strategic multi-year partnership with Cricket South Africa (CSA), becoming the Global Partner for the Proteas and Junior Proteas across all major formats.
As part of the agreement, Radar Tyres will hold headline sponsorship rights for the Proteas Men’s and Women’s T20 International teams, while serving as an Associate Partner for the Proteas Men’s and Women’s ODI and Test teams. The partnership also extends to the future of South African cricket, with Radar Tyres named Official Headline Partner of the Proteas Under-19 Men’s and Women’s teams. The partnership delivers extensive onf ield and off-field brand visibility, including exclusive logo placement on match and training kits worn by the Proteas Men’s, Proteas Women’s, and Under-19 teams. The Proteas Men revealed the newly branded T20I kit during the KFC T20I series, on 27 January in Paarl, South Africa.
For Radar Tyres, the partnership represents a strategic brand building investment in a sport that has a wide audience across the world. With a growing presence across global markets, Radar continues to leverage high-impact platforms to strengthen brand equity while remaining focused on delivering premium-performance tyres at an accessible price point. Commenting on the partnership, Mr. G.S. Sareen, Founder, President and CEO of Omni United, said: “Becoming the Global Partner of the Proteas marks a significant milestone in Radar Tyres’ global brand journey and reflects our belief in sport as a powerful platform to build brand equity, strengthen dealer support, enhance trust and credibility, and connect with households worldwide.
We are thankful – Pholetsi Moseki, CEO of CSA to Cricket South Africa for their partnership and are proud to support the sport of cricket, which plays an important role in uniting communities and inspiring excellence across generations.
Through this partnership, we are able to engage with cricket fans both locally and globally, while reinforcing Radar Tyres’ position as a reliable, performance-driven brand committed to delivering premium performance tyres at an accessible price point.”
CSA Chief Executive Officer, Pholetsi Moseki, commented:
“CSA is extremely proud to partner with Radar Tyres, an organisation that shares our values and commitment to excellence. This partnership is a significant milestone, securing support not only for our senior teams but for our junior teams as well. This partnership reflects our deliberate approach to working with like-minded organisations, guided by a long-term vision of developing the game, supporting our players, and delivering memorable experiences for fans.
Radar Tyres’ support also reinforces CSA’s commitment to excellence and inclusion, strengthening our ability to drive high performance across all Photo Credit – SuperSport TV. www.satreads.com performance tyres at an accessible price point.” levels.”
