The company said the appearances support its plan to engage drivers and partners across SUV, light-truck and EV segments.
Hankook Tire highlighted off-road and EV-specific tire fitments at two recent events, Overland Expo PNW and Demo Days Festival. The company said the appearances support its plan to engage drivers and partners across SUV, light-truck and EV segments.
Hankook Tire Displays Dynapro Lineup
At Overland Expo PNW, Hankook Tire displayed its Dynapro AT2 Xtreme, Dynapro XT and Dynapro MT2 off-road tires.
Booth programming included product demos on how to choose the right off-road tire. The company also held a sweepstakes for a set of Dynapro tires.
Attendees could view the Dynapro MT2 on a Toyota Sequoia demo vehicle.
Overland Expo Programming Includes Bivvy Lounge
Hankook Tire sponsored an on-site Bivvy Lounge for attendees.
The company also hosted an Ambassador Camp with OVR Magazine. The camp centered on off-road and overlanding tire needs and performance expectations.
Hankook Tire Brings iON Lineup to Demo Days
Demo Days Festival, an evolution of the Electrify Expo EV event, featured Hankook’s iON lineup developed for electric vehicles. Hankook hosted a Ride and Drive with the Lucid Gravity. The company also conducted giveaways during the event.
“Events like Overland Expo and Demo Days offer us the chance to connect directly with drivers, whether they’re opting to go off-road or charged up about the EV experience,” said Heather Kieselbach, brand communications manager, Hankook Tire America Corp. “We continue to ramp up our North American presence by expanding our offerings for customers and expanding our operations at our Tennessee Plant. This week’s events emphasize the acceleration of our cross-segment strategy.”
Hankook Notes Upcoming Event Appearances
Hankook supplies OE tires for more than 300 models across 50 global automotive brands.
The company’s next appearances are Overland Expo MTN West, Aug. 21-23, and Demo Days Festival in San Francisco, Aug. 22-23.
