Yokohama presented its new medium-term management plan GD2020

Yokohama presented its new medium-term management plan GD2020 on their booth, which incorporates the company’s plans for premium car tires, winter tires and hobby (specialist) tires. John interviewed a member of Yokohama Europe who explained that the premium tire strategy revolves around the excellent relationship with OE manufacturers as a sign of the high quality […]

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Two new high performance patterns by Apollo at Geneva Show

Apollo Vredestein were using this year’s Geneva Motor Show to specifically launch two new high performing tires – the Apollo Alnac 4G and the Vredestein Ultrac Vorti R as part of the company’s dedicated aim to further increase their growing business profile within Europe which includes the recently opened Research and Development Center for passenger […]

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It’s all about Cyber technology at Pirelli

At the Pirelli booth the Italian at the Geneva Motor Show the main emphasis was on showcasing both their continued success in Motorsport and the introduction of the company’s all-new Cyber Car and Connesso systems. SA Treads spoke exclusively with Gianni Guidotti – Head of Business Unit Cyber Technologies who explained that Pirelli’s revolutionary larger […]

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The new Bridgestone Turanza touring pattern is launched in Geneva

Always a prominent exhibitor at the Geneva Motor Show. Bridgestone Europe were presenting their latest premium summer touring tire – the Turanza T005 which becomes immediately available throughout the European market. Ms Liesbeth Denys – Head of PR and Corportate Communications Europe pointed out to SA Treads that the Turanza has been designed directly from […]

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Cooper Tire make their debut at the Geneva Motor Show

The Geneva Motor Show in Geneva, Switzerland is one of the world’s most famous events in the global automotive calendar. Once again, SA Treads European correspondent attended the exclusive Press Days to meet and interview the leading international tyre manufacturers who were at the prestigious event to support their partnerships with leading vehicle producers and […]

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Goodyear demonstrates its intelligent tyre prototype on the road at Geneva Motor Show

Goodyear intelligent tyre prototype is designed to ensure optimal connectivity between tyre and fleet operators Geneva, March 6th, 2018 – At the 2018 Geneva International Motor Show, Goodyear showcased the latest advances on its intelligent tyre prototype, a complete tyre information system that includes a tyre, sensors and cloud-based algorithms that all work together to […]

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18 Apollo Vredestein

Apollo’s ‘Rock the Road’ campaign takes high performance tyres in new direction

18 Apollo VredesteinProgressive tyre manufacturer Apollo Vredestein chose the high profile setting of this year’s Geneva Motor Show to launch its very latest additions to its PCR range as well as announcing that the company’s continual growth strategy has entered a new and exciting direction.

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25 David Andrew Oliva

Yokohama announce new product innovation and massive sponsorship deal

25 David Andrew OlivaIt was a double celebration for Yokohama at the Geneva Motor Show where the company were launching their very latest Highway Terrain tyre, H/T G056 for 4×4 and SUV vehicles under their increasingly popular Geolandar brand. At the same time Yokohama were confirming their recent sponsorship deal with Chelsea Football Club in the UK.

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