Yokohama Receives Subaru Supplier Award

Yokohama Tire Corporation was recognised by Subaru of Indiana Automotive (SIA) with a supplier’s award in the Excellent Performance category. Yokohama earned the award for its supply of the AVID S34P (P225/40R18 88V) tires on the Impreza. According to SIA, the criteria for the Excellent Performance award, is “achievement of SIA targets for safety, quality, cost […]

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Yokohama Tire Receives Platinum Supplier Award from Caterpillar for 7th Straight Year

Yokohama Tire Corp. has earned Caterpillar’s premier supplier award for the seventh consecutive year. The award – Platinum Level Recertification in its Supplier Quality Excellence Process (SQEP) – went to Yokohama’s factory in Onomichi, Japan. The plant produces OE and replacement off-the-road (OTR) tires for a wide range of equipment. Caterpillar’s SQEP award distinguishes suppliers like Yokohama that […]

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Six new patterns and the launch of ‘Hobby Tyres’ by Yokohama

As  a seasoned exhibitor at the Geneva Motor Show, Yokohama were using this year’s event to explain their visionary mid-term strategy which is known as ‘Grand Design 2020’ and consists of three main areas. SA Treads spoke with David Oliva – Manager of the PCR Product Planning and Marketing Department who explained that these objectives […]

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Yokohama presented its new medium-term management plan GD2020

Yokohama presented its new medium-term management plan GD2020 on their booth, which incorporates the company’s plans for premium car tires, winter tires and hobby (specialist) tires. John interviewed a member of Yokohama Europe who explained that the premium tire strategy revolves around the excellent relationship with OE manufacturers as a sign of the high quality […]

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25 David Andrew Oliva

Yokohama announce new product innovation and massive sponsorship deal

25 David Andrew OlivaIt was a double celebration for Yokohama at the Geneva Motor Show where the company were launching their very latest Highway Terrain tyre, H/T G056 for 4×4 and SUV vehicles under their increasingly popular Geolandar brand. At the same time Yokohama were confirming their recent sponsorship deal with Chelsea Football Club in the UK.

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